From Vixen Strangely at Strangely Blogged:
The Presidential challenge coin of Donald J. Trump breaks with tradition in a few ways–for one thing, it is not round. Coins are usually round, but Trump’s has a banner with his name at the bottom. The name “Donald J. Trump” is also at the top. His signature is also on it. And the Presidential Seal and the motto “E Pluribus Unum” are gone, but his motto: “Make America Great Again”, is on it.
I would say it breaks tradition because Donald Trump doesn’t consider himself a part of preceding tradition. Could a nation that bears a motto “Out of many, one” be the same that tolerates Trump’s appalling ideas about who the many actually are? This is not a challenge coin, so much as a struggle coin. He struggles to believe he is President.