found online by Raymond
From The Journal of Improbable Research:
Craig Roberts, at the University of Stirling, warns you, based on his research, that there are “more reason to choose fragrances carefully”:
there is no one-scent-fits-all effect here. Different fragrances suit different people. In a study with my Czech colleague [Ig Nobel Prize winner] Jan Havlíček, we found that some people get this spectacularly wrong. While overall artificial fragrances improve the smell of their natural body odour, for some people, their armpit odour smells worse when they use their chosen fragrance – they have selected one that clearly doesn’t blend well with their own odour.