From Ted McLaughlin at jobsanger:
June 22 2016
Donald Trump sailed through the primaries while spending very little money. That’s because he received a ton of free press coverage (far more than any other candidate of either party) — and most of that coverage was positive. But those days are over.
The press coverage of Trump and Clinton is roughly equal now — and much of the coverage of Trump has turned negative (thanks to his own inability to stop saying dumb things). He’s going to have to start spending some big money to get his message out the way he wants it. The problem is that his campaign is close to broke.
At the end of May, he had only $1.3 million in the bank for his campaign, while Hillary Clinton had $42 million in the bank. And Trump may not be able to count on a lot of financial help from the Republican Party.