found online by Raymond
From The Journal of Improbable Research:
Trademark law, the Hells Angels motorcycle club, and fetishism rendezvous in a single academic study:
“Hells Angels™ Motorcycle Corporation in the Fashion Business: Interrogating the Fetishism of the Trademark Law,” Tereza Kuldova, Journal of Design History, epub 2016. The author, at the University of Oslo, explains:
“This article investigates the social function and underlying logic of trademark law by using the unique and unconventional example of self-proclaimed ‘outlaws’, the Hells Angels Motorcycle Club, and their paradoxical utilization of the IPR law for the protection of their reputation and ‘goodwill’ in both legal and illegal markets.