From The Propaganda Professor:
Just as Media Research Center could be considered the reactionary counterpart of Media Matters For America, AIM could be called the reactionary counterpart of FAIR (Fairness and Accuracy In Reporting). And both acronyms are quite appropriate; while FAIR really does generally promote fairness, AIM has an ideological aim. (And speaking of interesting and appropriate coincidences, notice how its logo looks like a sideways Q.) In typical right-wing Orwellian fashion, “accuracy” doesn’t really mean accuracy at all — AIM has been known to continue pushing narratives even after they’ve been conclusively shown to be false. AIM’s aim is not only to “expose” those who do not follow the narrative, but to harass them and encourage others to do so.
And this kind of venom is directed toward other non-reactionary people outside the media as well.