From The Moderate Voice:
I’m weary of rural America being singled out as the “real” America.
Just as I’m weary of news orgs sending reporters “to the middle” of the country for ‘anthropologic’ stories.
Bruce Springsteen wanted to be “authentic” so he and his 1980 Jeep CJ-5 went to Kansas to film this in January. News reports make it clear that although the idea may have originated with Jeep’s ad agency, Springsteen was intimately involved with its production. That’s his music in the background. I believe it’s also his “long walk home,” as described in the Catholic Herald.
This ad wasn’t seasoned with religion. Religion was the main course. It ran during a controversial sporting event in the middle of a global pandemic, calling for political reunification using the metaphor of a small country church in middle America.
It panders to a minority of White America and evokes a wistful past that is a Hollywood sleight of hand.
Everyone’s always gonna protect their own kids first. Everyone, even Springsteen, damn him for doing this. No need to publish this, just wanted to say.