found online by Raymond
From The Journal of Improbable Research:
‘Necro Advertising’ – the pros and cons [new study]
They are known, in advertising circles as ‘Delebs’ (deceased celebrities) . . .
“Unbeknown to them, Marilyn Monroe, Audrey Hepburn, Steve McQueen and Gene Kelly, among others, recently presented products in ads for high- and low-equity brands.”
A new paper in the Journal of Business Ethics describes experiments which have, for the first time, examined whether deleb ads might be a good idea or not.