Academic Research and Debate on the “Santa Claus Effect”

found online by Raymond

 
From The Journal of Improbable Research:

Results: Jollity has independent associations with satisfaction with health and income, male gender, younger age, and country of residence. Each one-point increase in satisfaction with health (on a 5-point scale) corresponds to a 0.79-point increase in jollity (23-point scale); each one-point increase in satisfaction with income (4-point scale) corresponds to a 0.76-point increase in jollity. Switzerland is the jolliest country in Europe.

Conclusions: The jolliest European is likely to be a young Swiss male who is satisfied with his income and health. If there is a Santa Claus effect acting to increase jollity, it probably acts not just in Scandinavia but across Mr. Claus’s broad network of contacts and admirers in many countries.

and

I suggest that the ‘‘Santa Claus’’ effect on true jollity is a negative one and that this is unsurprising if one is likely to be accosted by a disturbing character given to using the downright sinister ‘‘Ho! Ho! Ho!’’ as a greeting who plans to enter your home without permission in a most unorthodox way (Davis, 2012).

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