found online by Raymond
From The Journal of Improbable Research:
Developing successful products aimed at dogs might not always be as straightforward as it may seem :
“Because dogs cannot speak, traditional behavioral methods may be inadequate to reveal what dogs like or dislike.”
But, according to the website of Dog Star Technologies LLC, newly developed methods involving fMRI scanning (combined with machine-learning algorithms) might be able to provide neuromarketing insights for dogs’ true preferences.