Bits and pieces from Wikipedia:
Tony Pabon and Manny Rodriguez originally wrote “I Like It Like That” in 1967. Part of the recording used many of the musician’s kids chanting “Ahh Bibi!” which seemed to add to the excitement of the song.
In 1996, roughly three decades after the song’s original release, Burger King used the song in a commercial promoting their “Have it your way” slogan.
In 2016, the song was used in a commercial for Brookside chocolates, emphasizing its slogan “For All Your Sides”.