From PZ Myers at Pharyngula:
Now just take a moment and think about this. Here’s a piece of credible, robust science. How would an ignorant wackaloon interpret the story? Just close your eyes and let your imagination run riot for a while. Maybe you’ll come up with a wacky enough story that will make you rich. Or maybe you’ll come up with what you think is a crazy idea, but someone has already beaten you to it and published it.
After you’ve thought about a minute, you can go on and read the story of Gregg Braden. If you’ve got a loonier interpretation than he does, maybe you too can make good money on the New Age circuit!